Not all waters are the same. The source from which it springs makes each one unique. At Adelholzener, this is the St. Primus Spring: a pristine, pure spring whose healing properties were discovered as early as the third century AD and have been valued ever since. So much history feeds the fascination. And satisfies the need for luxurious simplicity and tranquility in our hectic times.

For Adelholzener, we gave “St. Primus healing water” a new look – the core product of the brand, popular in its segment. We carefully modernized it and made it appealing to new consumer groups. At the same time, we transformed St. Primus into a whole new premium line, from healing to mineral water and even spritzers. The connecting elements: We redrew the St. Primus label, highlighted the clarity of water and used characterful typography, whose geometry quotes ancient Roman engravings.